PR firms are natural allies for authors trying to promote their work. While the topic of book marketing services is broader, its publicity component is more concrete. Even in the online era where social media dominates, your marketing program has room for media coverage. The media is a way to increase your stature in the…
Wise businesspeople today become authors and benefit from their book publicity campaigns in many ways. One of the best things is their longevity, and you can thank the internet. Wherever you make a publicity appearance, whether in traditional media or online, it remains viewable or readable for years to come. Better still, most articles and…
Gone are the days when most book marketing campaigns can overlook blogs. Today, they reach millions of people and have grown in stature. Audiences are loyal (and feel connected) to bloggers, and when the posts mention or discuss books, they are influential. Some blogs are entirely devoted to books, while others mention titles connected to…
Self-published authors promoting their books have significant opportunities to use social media if it is done strategically. Today’s most successful book marketing campaigns rely on a mix of techniques to bring success. As a result, ensuring that social media posts are well coordinated with other activities can pay off. The goal is to reach your…
