Your Ultimate Guide to Online MBA in Marketing

Posted on By Editorial Team

Marketing is crucial for the success of the business, and having effective marketing skills has become a necessity. The ability to promote, sell products, and understand customers is what a marketer does. The increasing demand for individuals to have a comprehensive understanding of marketing is on the rise. This is where the pursuit of an Online MBA in Marketing emerges as a valuable investment. In this article, we will explore what an Online MBA in Marketing involves, covering the curriculum, eligibility, fees, job opportunities, top recruiters, and more.

What is an Online MBA in Marketing?

An online MBA in Marketing is a two-year postgraduate program that focuses on developing essential marketing skills and providing a complete understanding of the marketing landscape. The program equips students with the knowledge and tools needed to analyze, understand, and predict market trends, develop marketing strategies accordingly, and effectively communicate with potential target audiences.

Online MBA in Marketing: Eligibility Criteria

To be eligible for an online MBA in Marketing, candidates are expected to have:

  • A bachelor’s degree with 45-50% marks in any stream from a recognized institution or university.
  • Work experience in a relevant field is not mandatory, however, some institutions may require it.

Is There Any Entrance Exam for Online MBA in Marketing?

An entrance exam is not mandatory for getting admission to the program, as many universities provide direct admission to candidates. However, some top institutions may require good scores obtained in any of these exams such as CAT, XAT, MAT, CMAT, IIFT, and more.

Who Should Opt For Online MBA in Marketing?

  • Working professionals who want to advance their career in marketing while continuing their jobs.

  • Fresh graduates who want to make their career in marketing management.

  • Career changers looking to transition to the marketing field.

  • Self-motivated learners who want to learn a new skill and expand their knowledge.

  • Individuals aiming for managerial roles in the marketing field.

Online MBA in Marketing: Course Details

The curriculum of an online MBA in Marketing typically covers a diverse array of subjects, like: 

  • Marketing Management

  • Consumer Behavior

  • Research Methodology

  • Organizational Behaviour

  • Customer Relationship Management

  • Strategic Management

  • Sales Management

  • Agricultural Marketing

  • International Marketing

  • Advertising and Promotion

  • Service Marketing

  • Digital Marketing

  • Public Relation

  • Ethics and Corporate Governance

  • Social Media Marketing

  • Marketing Communications

  • Green Marketing

Online MBA in Marketing: Fee Details

The fees for an online MBA in Marketing can be different as per institutions and specialization offered. On average, the fees for the program can range from INR 3,00,000 to INR 6,00,000 per year.

Job Opportunities After Online MBA in Marketing

After completing an online MBA in marketing, individuals can make a job in these career options:

  • Brand Manager: Salary range: ₹7,00,000 to ₹12,00,000 per annum
  • Product Manager: Salary Range: ₹8,00,000 to ₹15,00,000 per annum
  • Marketing Manager: Salary range: ₹8,00,000 to ₹15,00,000 per annum
  • Sales Manager: Salary Range: ₹7,00,000 to ₹12,00,000 per annum
  • Market Research Analyst: Salary Range: ₹4,00,000 to ₹8,00,000 per annum
  • Advertising Manager: Salary Range: ₹7,00,000 to ₹12,00,000 per annum
  • Event Manager: Salary Range: ₹5,00,000 to ₹8,00,000 per annum
  • Digital Marketing Manager: Salary Range: ₹6,00,000 to ₹12,00,000 per annum
  • PR Manager: Salary Range: ₹5,00,000 to ₹9,00,000 per annum
  • Social Media Marketer: Salary Range: ₹4,00,000 to ₹8,00,000 per annum

Top Recruiting Companies

  • Procter & Gamble

  • Johnson & Johnson

  • Cadbury

  • HubSpot

  • Apple

  • PepsiCo

  • Adobe

  • Nestle

  • Coca-Cola

  • Hindustan Unilever

  • Accenture

  • Microsoft

  • Google

  • IBM

  • EY

Top Colleges Offering Online MBA in Marketing

IIMs

  • IIM Indore

  • IIM Calcutta  

  • IIM Banglore

  • IIM Kashipur 

  • IIM Kozhikode 

  • IIM Rohtak

 

Top-Tier Institutes

  • IGNOU

  • Amity University Online

  • XLRI

  • University of Madras – IDE

  • Symbiosis Centre for Distance Learning

  • ICFAI University

  • Sikkim Manipal University 

  • Karnataka State Open University

  • LPU Online

  • IMT Ghaziabad

Benefits of Pursuing an Online MBA in Marketing

Opting for an online MBA in marketing offers great benefits to students, some of them are:

  • Expertise in Marketing Strategies: With this course, you can gain in-depth knowledge of various marketing strategies including current market trends, consumer behavior analysis, target market, target audience, and more.
  • Career Development: Individuals who are passionate about marketing can go for this course as it will make their passion turn into a successful career. For working professionals, pursuing this course will open doors to managerial-level positions in the company.
  • Flexible Learning: With the online learning option, you can complete your MBA in marketing with full flexibility and convenience without risking your jobs and other commitments.
  • Networking Opportunities: This program can open doors for various domestic and global industry-related connections for you. While learning, you can build a valuable network that can help you in future job opportunities.
  • Enhanced Salary Prospects: Graduates holding an MBA degree in marketing can always expect a higher salary package compared to those who do not possess such a degree.

Other Types of MBA Programs

There are other types of MBA programs available for candidates depending on their needs and aspirations.

  • Distance MBA

  • Executive MBA

  • Global MBA

  • Dual Specialization MBA

  • Accelerated MBA

What College Vidya Does?

College Vidya is a user-friendly learning platform engaged in providing online and distance learning courses across India. Over these years, it has listed about 100+ UGC-DEB universities on its portal. The main 3Cs of College Vidya are:

  • Compare: This compare feature allows the users to explore, assess, and compare 100+ UGC-DEB-approved universities on essential factors like course budget, curriculum, placement information, specialization offered, and more.

  • Counsel: This feature lets you experience a customized approach to connect with a vast array of an experienced team of 2500+ experts who are 24/7 available to offer unbiased guidance to you in making the right choices.

  • Connect: This feature lets you connect in the thriving CV community where you can join your classmates, alumni, and faculty members to exchange valuable experiences and foster mentorship and collaboration.

  • Post-Admission Services: College Vidya also offers post-admission-related services like providing an advanced LMS,24/7 placement assistance, assignment assistance, and career development.

Conclusion

 

Pursuing an Online MBA in Marketing may open up a wide range of opportunities for graduates and working professionals in all top MNCs. With the flexibility of online learning, choosing the right university, and the right course, one can easily build a strong foundation for his/her future career and can excel in the dynamic marketing industry that too without compromising their job and other work or family-related commitments.

 

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