Vietnam E-Cigarette Market Report 2024-2032 | Industry Trends, Share, Size, Growth and Opportunities

Vietnam E-Cigarette Market Report 2024-2032 | Industry Trends, Share, Size, Growth and Opportunities

IMARC Group’s report titled “Vietnam E-Cigarette Market Report by Product (Modular E-Cigarette, Rechargeable E-Cigarette, Next-Generation E-Cigarette, Disposable E-Cigarette), Flavor (Tobacco, Botanical, Fruit, Sweet, Beverage, and Others), Mode of Operation (Automatic E-Cigarette, Manual E-Cigarette), Distribution Channel (Specialty E-Cig Shops, Online, Supermarkets and Hypermarkets, Tobacconist, and Others), and Region 2024-2032“. offers a comprehensive analysis of the industry, which comprises insights on the Vietnam E-cigarette market outlook report. The  market size is projected to exhibit a growth rate (CAGR) of 2.40% during 2024-2032.

For an in-depth analysis, you can refer sample copy of the report: https://www.imarcgroup.com/vietnam-e-cigarette-market/requestsample

Factors Affecting the Growth of the Vietnam E-Cigarette Industry:

  • Rising Health Concerns:

The increasing awareness among individuals about the health risks associated with traditional tobacco smoking, such as lung cancer and cardiovascular diseases, is bolstering the growth of the market in Vietnam. In addition, e-cigarettes are potentially a less harmful alternative, as they do not involve burning tobacco and producing harmful tar and many of the toxic chemicals found in traditional cigarettes. Apart from this, people are increasingly preferring less harmful alternatives to tobacco smoking. Additionally, governing agencies in Vietnam are organizing public health campaigns to generate awareness about the tobacco impacts of smoking, which is propelling the market growth.

  • Ease of Access and Availability:

The wide availability of e-cigarette products through a wide range of distribution channels, such as convenience stores and online platforms, is contributing to the growth of the market in the country. Moreover, the wide availability of e-cigarettes makes them more convenient for individuals to consume. Apart from this, rising preferences for online stores to purchase e-cigarettes, as they offer enhanced convenience, access to wide range of options, and doorstep delivery options, is supporting the market growth in Vietnam. Additionally, people can browse and purchase e-cigarette products from the comfort of their homes.

  • Growing Demand for Customization:

E-cigarettes offer a diverse range of flavors and customization options, which is strengthening the market growth. In line with this, e-cigarettes are widely available in several flavors, such as fruit, dessert, menthol, and tobacco, unlike traditional cigarettes, which offer limited flavor choices. Furthermore, this variety allows users to personalize their vaping experience according to their tastes and preferences. Moreover, consumers can select different types of e-cigarette devices like pod systems or vape pens. They can also choose from various nicotine concentrations, allowing them to gradually reduce their nicotine intake if they are using e-cigarettes as a smoking cessation tool.  

Vietnam E-Cigarette Market Report Segmentation:

By Product:

  • Modular E-Cigarette
  • Rechargeable E-Cigarette
  • Next-Generation E-Cigarette
  • Disposable E-Cigarette

On the basis of product, the market has been classified into modular e-cigarette, rechargeable e-cigarette, next-generation e-cigarette, and disposable e-cigarette.  

By Flavor:

  • Tobacco
  • Botanical
  • Fruit
  • Sweet
  • Beverage
  • Others

Based on the flavor, the market has been divided into tobacco, botanical, fruit, sweet, beverage, and others.  

By Mode of Operation:

  • Automatic E-Cigarette
  • Manual E-Cigarette

On the basis of mode of operation, the market has been bifurcated into automatic e-cigarette and manual e-cigarette.  

By Distribution Channel:

  • Specialty E-Cig Shops
  • Online
  • Supermarkets and Hypermarkets
  • Tobacconist
  • Others

Based on the distribution channel, the market has been segregated into specialty e-cig shops, online, supermarkets and hypermarkets, tobacconist, and others.   

Regional Insights:

  • Northern Vietnam
  • Central Vietnam
  • Southern Vietnam

Region-wise, the Vietnam e-cigarette market is segmented into Northern Vietnam, Central Vietnam, and Southern Vietnam.  

Vietnam E-Cigarette Market Trends:

Technological advancements in e-cigarette devices, such as improved battery life, better vapor production, and enhanced safety features, make them more attractive to users who seek a high-quality vaping experience. In line with this, advanced e-cigarette devices are equipped with Bluetooth connectivity, allowing users to connect their devices to mobile apps for monitoring usage.

The rising acceptance of vaping in public places in Vietnam is making e-cigarettes more convenient and acceptable for users, which is contributing to the growth of the market.

Note: If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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