The global digital dentistry market is experiencing rapid expansion, according to a new report from marketsandmarkets. The market was valued at $7.2 billion in 2023 and is expected to reach $12.2 billion by 2028, reflecting a compound annual growth rate (CAGR) of 10.9% during that period.
The growth is being fueled by several key factors, including high return on investment from digital equipment and software, increased adoption of same-day dentistry, rising cost-effectiveness, and more dental visits globally. Digital technologies like computer-aided design (CAD), computer-aided manufacturing (CAM), and 3D printing are enabling same-day dentistry by speeding up procedures like dental restoration and orthodontics. This not only saves time for dentists but also enhances patient comfort.
However, lack of insurance coverage and reimbursement for dental procedures in many countries is hindering market expansion. Most insurance providers in North America and Europe consider dental prosthetics cosmetic, providing little to no coverage. This forces patients to pay high out-of-pocket costs, restricting treatment adoption. Average costs range from $400–$700 for crowns and $3,500–$6,000 for braces in the U.S.
The software segment is poised for the highest CAGR during the forecast period. Cloud-based practice management software offers benefits like lower upfront investment, increased flexibility, and scalability. In terms of applications, diagnostics accounted for the largest market share, followed by therapeutics. More patients require diagnostic services compared to actual treatments. Orthodontics is projected to see the fastest growth among specialty areas due to innovations enabling more efficient workflows and greater patient affordability.
The Asia-Pacific region is estimated to grow at the highest rate over the next five years. Government initiatives to drive digital adoption, increased outsourcing of manufacturing to the region, more tooth procedures, and rising interest in cosmetic dentistry will all contribute to robust expansion.
The global market remains concentrated among established players like Dentsply Sirona, Envista Holdings, 3M Company, Ivoclar Vivadent, and Planmeca OY. These companies are employing strategies like product launches, mergers and acquisitions, and geographic expansions to garner greater market share. For instance, in March 2023, 3Shape launched updated intraoral scanners, platforms, and apps to simplify digital integration for professionals.
The outlook for the worldwide digital dentistry sector remains very positive for the next several years as new technologies transform workflows while making dental care more accessible and affordable across the globe. Key players will continue innovating with advanced equipment, materials, and software to improve clinical outcomes and practice efficiency.