12 Ways to Differentiate Your Practo Like App in the Market

12 Ways to Differentiate Your Practo Like App in the Market

Telemedicine and online doctor consultation apps have revolutionized healthcare accessibility in recent years. Popular apps like Practo, HealthifyMe and Lybrate have paved the way for safe, convenient medical services via the click of a button.

However, with growing competition, new entrants need innovative ways to stand out from established players. This long read details 12 potent strategies to help differentiate your Practo-like app in today’s crowded telemedicine space.

1. Prioritize User Interface and Experience Design

First impressions count. A well-designed UI/UX improves user engagement and retention. Prioritize sleek, intuitive navigation on any device.

  • Conduct user testing to identify pain points. Streamline flows based on feedback.

  • Optimize for one-handed use on mobile. Large, legible buttons avoid errors.

  • Be responsive. Your app should adapt gracefully on different screens.

  • Consider accessibility. Include features like screen readers for visually impaired users.

Beyond aesthetics, focus on smoother interactions. Load times impact satisfaction. Invest in performance optimization. A laggy app frustrates users and hurts conversions.

Proper usability translates to higher conversion rates and reduces support costs. Invest in UX design tools like user personas and journey maps to create an effortless experience.

2. Specialize in Specific Medical Fields

Rather than trying to be a one-stop shop, focus on a niche. For example, specializing only in dentistry allows accumulating experts quicker. This encourages patient referrals within the network.

targeting specific demographics like women’s healthcare or paediatrics also builds trust. Partnerships with specialized clinics strengthen credentials.

Promote exclusive services like specialized symptom checkers tailored to conditions. Vetted doctors guarantee proficiency in your niche, addressing niche needs better than generalists.

Curated content educates niche audiences while building thought leadership. Consider conferences, webinars for niche communities to deepen connections.

Niche strategies differentiate by solving targeted pain points better than broad services. Grow referrals organically within smaller, dedicated communities. Visit Zipprr Practo Clone App Script

3. Enable On-Demand Virtual Consultations

Convenience triumphs location. Rethink schedules – allow instant booking 24/7 without time restrictions.

  • Prioritize urgent requests via a dedicated queue. Respond to emergencies promptly to build goodwill.

  • Leverage AI for basic triage. Chatbots filter non-urgent queries for self-help.

  • Incentivize doctors to accommodate last-minute slots. Reward flexibility and availability.

  • Explore integrations with peripheral services. For example, partner with diagnostic labs for seamless test bookings post-consult.

Enable real-time video/audio consultations for physical examinations. This improves diagnosis over chat/text alone. Integrate with medical devices for remote monitoring.

On-demand access resonates in an always-on world. It enhances the value proposition against traditional schedules.

4. Streamline Payments and Bookings

Frictionless transactions boost conversions. Integrate with popular payment gateways and wallets.

  • Enable one-touch payments during booking for checkout in seconds.

  • Send payment reminders via push/SMS. Autopay subscriptions incentivize repeat users.

  • Offer cashback, rewards on referrals to encourage emerging payment methods.

  • Personalize packages. Suggest add-ons like discounted tests or consultations. Upsell ancillary services.

  • Integrate with insurance portals. Fetch pre-approved cashless limits to book exempted treatments.

  • Auto-generate invoices, receipts for tax/claim purposes.

Seamless payments ensure uncertainty does not deter users. It addresses a major pain point in virtual transactions.

5. Leverage AI and Machine Learning

AI streamlines diagnosis and frees doctors for complex cases. Invest in tech that enhances experience through:

  • Symptom checkers powered by vast medical datasets. Provide probabilistic insights to identify conditions.

  • Prescription reminders and renewals via predictive analytics on usage patterns. Reorder meds automatically for the elderly.

  • Chatbots answering basic queries 24/7. Redirect complex issues to human experts.

  • Notifications based on personal health information. Warn against medication interactions, recommend preventive tests.

  • Analytics dashboards. Surface trends to doctors for research, new services. Pre-empt future epidemics.

Personalized, data-driven services strengthen value. AI also improves operational efficiency by automating routine tasks. It positions your brand as technology-led without replacing human expertise.

6. Focus on Personalized Experiences

One size never fits all. Deliver individualized care through:

  • Custom health profiles capturing conditions, allergies, family history etc.

  • Personalized care plans based on risk factors, lifestyle. Suggested check-ups and reminders.

  • Integration with wearables and apps. Aggregate bio data from multiple sources for comprehensive reports.

  • Goal achievement tracking. Motivate patients through challenges – steps walked, medications taken on time.

  • Secure messaging with doctors. Store prior discussions, lab results, prescriptions digitally.

  • Custom health feeds filtered by interests. Promote trusted sources versus random Googling.

Personalization builds closer patient-doctor relationships remotely. It turns virtual care meaningful and engaging for the long haul.

7. Forge Strategic Local Partnerships

Access trumps convenience alone. Partner with:

  • Diagnostic centers, laboratories – Seamless test booking, reports via your platform.

  • Pharmacies – Free deliveries, periodic medicine/inventory syncing to serve remotest areas.

  • Hospitals – Cashless packages on OPD/emergency treatments. Refer high-risk cases.

  • Nursing homes – joint wellness packages for seniors including tele-consultations.

  • insurers – bundled premium plans combining your virtual services.

  • NGOs – Community outreach. Support underserved regions through your digital healthcare network.

Partnerships address ground gaps like sample collection from homes. They promote an integrated healthcare ecosystem around your brand.

8. Institute Quality Assurance Programs

Due diligence builds faith. institute credential checks and periodic assessments of partner medics covering:

  • Qualification verification – Check state licensing, certification authenticity.

  • Continued education tracking – Mandate credits via your internal/external programs.

  • Peer reviews – Encourage anonymous feedback from other doctors on platform.

  • Patient satisfaction surveys – Highlight top rated doctors. Demote underperformers.

  • Adherence to treatment protocols – Monitor medication/test advisories basis conditions.

  • Malpractice insurance – Pre-approve doctors and tie ups basis coverage.

Rigorous quality norms benchmark your platform as a trustworthy healthcare interface. It minimizes risks associated with virtual care.

9. Promote Informative Health Content

Education fosters advocacy. Curate multimedia content covering:

  • Blogs/articles by expert doctors explaining prevalent conditions, treatments.

  • Guided self-care modules with videos/infographics on managing lifestyle diseases.

  • Motivational success stories of patients who overcame hardships.

  • Nutrition, fitness and well-being resources backed by medical literature.

  • Fact sheets countering common myths using evidence-based facts.

  • Health quizzes/challenges for awareness and engagement.

Build an authoritative knowledge base beyond consultations. It positions your app as a health companion, not just transactional service.

10. Consider Wellness Programs and Insurance

Prevention is better than cure. Explore wellness bundles covering:

  • Step trackers, meditation apps and challenges for mental wellbeing.

  • Diet plans, recipe databases and cooking demos by certified nutritionists.

  • Customized fitness regimes per medical conditions.

  • Periodic health screenings, preventive packages and reminders.

Collaborate with insurers to offer integrated policies covering teleconsultations, partnerships and wellness perks. Customize group plans for companies at cost benefits.

Wellness tools turn healthcare proactive and lower future costs for providers, insurers and employers alike. Win-win for all stakeholders.

11. Prioritize Multi-Channel Support

Avoid drop-offs through multi-pronged support addressing queries:

  • Chatbots and live chat assistance round the clock.

  • Email support with SLA-based timelines.

  • Call center helpline when needed. Consider regional languages.

  • Self-help resources like FAQs made discoverable.

  • Notifications on support request status to prevent escalations.

  • Sentiment analysis of feedback to plug shortcomings early.

Well-informed, helpful support builds trust in initial hiccups. It promotes your brand as one truly invested in user satisfaction.

12. Focus on Marketing and Loyalty

Without reach, the best product fails. Invest in:

    • Performance-led digital ads for target audiences.

    • SEO-optimized content marketing to rank organically.

    • Public relations – Pitch to healthcare publications, events.

    • Referral programs – incentivize loyal users for new signups.

    • Association partnerships – medical conferences, trade bodies.

    • mail/push campaigns – inform users about new features/offerings via segmented list

    • Influencer collaborations – leverage micro-influencers in health/wellness space

    • Offline promotions – distribute pamphlets, host seminars at clinics/hospitals

    • Customer success management – reach out to high value/repeat users periodically

Building an engaged community is key. Reward loyalty through points-based programs redeemable on the platform. Strategize around festive/seasonal promotions.

Analytics help identify high intent users for retargeting abandoned baskets or consult bookings. Cross-sell and upsell patients to monetize existing traffic.

Conclusion

The medical app market is fiercely competitive. While user acquisition gets harder, focusing on experience differentiators, niche strengths and community outreach offers scope for organic growth.

Leverage technology for better user and doctor experiences. Personalization builds lifetime value beyond transactions.

Quality assurance programs inspire confidence in online care. Strategic partnerships address coverage gaps.

Wellness-focused solutions tap preventive demand. Innovations targeting niche needs convert intrinsic motivation into advocacy.

Multi-channel support and feedback analysis helps users succeed with your product. This builds brand loyalty absent in transactional models.

Marketing amplifies the impact of product improvements through reach. Leverage community advocacy to acquire quality users at lower costs.

While startups may lack resources of incumbents, a clear value proposition targeting unmet needs promises to disrupt. Staying relevant requires continuous innovation tailored to evolving healthcare and consumer landscapes. Done right, niche players have potential to shape the future of virtual care.